Red
This color causes the most diverse reaction of all the colors. Evokes physiological response in increased heart rate and rapid breathing. Red Signals excitement, dynamism, danger and sex. Causes sense of smell improvement & increase in appetite. It Speeds up the perception of time. Interiors done in red will be dramatic and provocative
Shades & Tints
Bright Red - Exciting, energizing, sexy, hot, dynamic, stimulating, provocative, dramatic, aggressive, powerful
Bright Pink - Exciting, happy, hot, attention-getting, energetic, youthful, spirited, fun, trendy, wild
Light Pink - Romantic, soft, sweet, tender, cute, babies, delicate
Dusty Pink - Cozy, soft, subtle, dusky
Mauve - Soft, subdued, quiet, sentimental
Burgundy - Rich, elegant, refined, tasty, expensive, mature
Fuchsia - Bright, exciting, fun, hot, high energy, sensual
Brick Red - Earthy, strong, warm, country
Terracotta - Earthy, warm, wholesome, country, welcoming
Orange
Appeals to a great number of people causing it to be “declassifying”. Denotes affordability and has seasonal connotations. Orange is thought to be an appetite stimulant. It Combines the heat from red and yellow to make it the hottest color. Interiors will be glowing, vital and energizing
Shades & Tints
Orange - Fun, whimsical, childlike, happy, glowing, vital, sunset, harvest, juicy, tangy, energizing, gregarious, friendly, loud
Peach - Nurturing, soft, fuzzy, delicious, fruity, sweet, inviting
Yellow
Is the best color to draw attention. Thought as being joyful, outgoing and friendly. It is the ideal color for dark or dreary rooms. Yellow does not darken with saturation, but becomes brighter. The fastest color the eye sees is yellow. It is thought of as being cheerful. Interiors will be luminous, glistening & joyful
Shades & Tints
Light Yellow - Cheerful, happy, soft, sunny, warm, sweet
Bright Yellow - Enlightening, sunshine, cheerful, friendly, hot, luminous, energy
Greenish Yellow - Lemony, tart, fruity, acidic
Golden Yellow - Autumn, flowers, harvest, rich, sun, warm, wheat, comforting, sun-baked, buttery
Gold - Warm, opulent, expensive, radiant, valuable, prestigious
Blue
Is the color of consistency and truth It slows the perception of time. Blue creates a calming effect and cools the body temperature. Navy is a great color to use in business. Blue is distant and receding. Interiors done in blue will be pleasing and tranquil.
Shades & Tints
Bright Blue - Electric, energetic, vibrant, flags, stirring, happy, dramatic
Navy - Credible, authoritative, basic, classic, conservative, strong, dependable, traditional, uniforms, service, nautical, confident, professional, serene, quiet
Turquoise - Ocean, tropical, jewelry
Aqua - Cool, fresh, liquid, ocean, refreshing, healing
Light Blue - Calm, quiet, peaceful, cool, water, clean
Sky Blue - Calming, cool, heavenly, constant, faithful, true, dependable, happy, restful, tranquil
Teal Blue - Pleasing, rich, classy, expensive, unique
Green
Has enormous range with many connotations. It can be a “harmonizer” as it is in the middle of the spectrum Green is the most restful color to the eye and induces a state of tranquility. It makes people feel tended to and secure. Interiors will be traditional, stately and restful
Shades & Tints
Light Green - Calm, quiet, soothing, neutral
Dark Green - Nature, trustworthy, refreshing, cool, restful, stately, forest, quiet, woodsy, traditional, money
Olive Green - Military, camouflage, safari, classic, drab
Bright Green- Fresh, grass, Irish, lively, spring, foliage, outdoorsy
Bright Yellow Green - Artsy, sharp, bold, gaudy, trendy, tacky, slimy, sickening
Lime - Tart, acidic, refreshing, fruity, lively
Brown
The color of hearth and home. Brown is ever present in earth. It is easy to live with and viewed as protective. Beige and taupe are considered the most classic color. It is rich and timeless and not effected by fads. Interiors will be masculine, wholesome and grounded
Shades & Tints
Cream - Smooth, rich, warm, neutral, soft, classic, delicious
Beige - Classic, sandy, earthy, neutral soft, warm, bland
Earth Brown - Rooted, wholesome, sheltering, masculine, woodsy, warm, durable, secure, rustic, earth, dirt
Coffee or Chocolate - Rich, delicious
Purple
The rainbow’s most complex color. Purple combines the excitement of red and the tranquility of blue. It is a distinctive color that demands special attention Purple has regal connotations. Interiors will be mystical, exotic and magical
Shades & Tints
Blue Purple - Mystical, spiritual, futuristic, fantasy, meditative
Orchid - Exotic, flowers, fragrant, tropical
Red Purple - Excited, sensual, flamboyant, creative, unique
Deep Plum - Expensive, regal, classic, powerful, elegant
Lavender - Nostalgic, delicate, sweet scented, floral, sweet taste
Grape - Sophisticated, sweet taste, subtle
Gray
Represents solid strength and longevity. Brown is the color for creativity. Nature’s most perfect neutral, the eye sees no after image. A color of intellect, maturity and wisdom. A serious color that can become gloomy. Interiors will be classic, sophisticated and practical
Shades & Tints
Charcoal Gray - Professional, classic, expensive, sophisticated, solid, enduring, mature
Neutral Gray - Classic, cool, sober, corporate, practical, timeless, quality, quiet
Black
The color of great diversity. The ultimate power color. A symbolic color for dignity and sophistication. Black is viewed by women as sexy, but not by most men. Too much black is depressing. It is highly preferred by people living in big cities. Interiors will be dramatic, bold and classic
White
A color with many positive responses. White indicates delicacy, refinement and sophistication. It can be used with any other color and look good. All-white work environment encourages precision. It reflects light and can cause squinting. White is a status color. Interiors will be clean, airy and bright.